Overview
Course Description
A practical, results-driven blueprint for digital marketers, entrepreneurs, and freelancers. Learn on-page and technical SEO, execute profitable Google Search and Performance Max campaigns, set up conversion tracking with GA4 and Google Tag Manager, and scale social media traffic.
What you'll learn
- Rank websites on Google Page 1 with modern On-Page & Technical SEO
- Set up and optimize Google Search, Display, and Performance Max ad campaigns
- Track conversions, ROAS, and user funnels with Google Analytics 4 (GA4)
- Build email marketing nurture funnels that convert leads into buyers
Requirements
- No marketing background required
- A website or social media page to practice on (optional)
Course Content
4 Lectures 92 min
Module 1: Search Engine Optimization (SEO) 2 lessons
-
Keyword Research & Competitor Gap Analysis
Preview16:40
-
On-Page SEO, Core Web Vitals & Technical Audits
25:15
Module 2: Google Ads & Paid Search Strategy 2 lessons
-
Campaign Setup, Match Types & Negative Keywords
22:45
-
Conversion Tracking with Google Tag Manager & GA4
27:10
About the Instructor
Full Stack Developer & Educator
0 Courses
Experienced instructor teaching web development for 8+ years.
Frequently Asked Questions
Will this course teach me how to get clients as a freelancer?
Yes, the final section covers client acquisition, proposal writing, and monthly retainers.